An Opportunity for Holiday Parks
August 2023 | In partnership with
of holiday park guests reduce their review score when they experience bad WiFi.
holiday park guests were surveyed
guests use WiFi during their stay
would pay for premium WiFi
say reliable WiFi is vital for their stay
will not book a park with bad WiFi reviews
will not return if they experienced bad WiFi
said ultra-high-speed WiFi access everywhere is valuable for their holiday park experience
would choose WiFi over a comfortable bed
would want great WiFi over a big television
prefer great WiFi over air conditioning
would book activities using their phone
would like offers sent to their devices
would like to use digital checkin
The holiday park sector is navigating the rapid rise in guest expectations for much better connectivity - that is at least what they are used to at home.
Fast, reliable and easy to use WiFi is a top factor behind guests choosing to book and return to your park. With over 53% of potential guests refusing to book a holiday park with poor WiFi reviews, it’s clear that connectivity shapes the holiday experience.
And, where there are kids, remote workers and long-term residents involved, it’s essential.
Wifinity works with three of the top holiday park operators in the UK, where we’ve transformed their guest and corporate WiFi experience.
This whitepaper presents how better connectivity can help your park meet the challenges of the 2025 season.
Suffering with seasonal fluctuations? Competitive crisis with a rival park? Dominated by discussions about digital transformation?
We understand that the holiday park sector faces pain points that impact profitability and guest satisfaction, and that you want 2025 to be different.
said ultra-high-speed WiFi access everywhere is valuable.
of guests reduce their review score when they experience bad WiFi.
Maximise occupancy and revenue during peak season.
Meet demand to get online anywhere in the park.
Differentiate from other parks investing in digital services.
Maintain strong food, beverage and entertainment cash flow.
Challenge of collecting and scoring consistently positive reviews.
Minimise costs by integrating WiFi, CRM, booking & payment platforms.
Cope with demand peaks with a robust, scalable WiFi network in place.
WiFi is more than just an amenity for your guests. It’s more than just something that connects your mobile to the internet - it’s an operational necessity.
Speedy, secure and hassle-free connectivity is a must-have for park residents, holidaymakers and their families, so has your service improvement focus been in the wrong area?
Wifinity surveyed 2,000 in 2023 and found that, when it comes to choosing a holiday venue, the quality of the WiFi is top for 14% of people and 53% won’t even consider booking a park with poor WiFi reviews.
Once on site, they told us that 61% would prefer reliable WiFi over a large television and 86% want it above air conditioning.
With more guests working remotely or wanting to video call, 67% say they need easy access video streaming services to work in their accommodation. And we didn’t need to survey any children to know that with unpredictable British weather, WiFi is essential to make sure they can play Roblox...!
Switching focus to having a consistent WiFi service with great speeds, can meet these needs, give guests that warm and fuzzy feeling that comes with being able to stay connected.
Our research also found that a massive 54% of holiday park guests said they reduce their review score if the WiFi is bad and 44% won’t return.
That’s a huge hole in your revenue and an even bigger headache if you’ve had bad WiFi up to now. Because reliable WiFi impacts the holiday experience, influencing reviews and return rates, offering excellent connectivity must be a 2025 priority.
Let’s turn things around with a WiFi service that generates revenue and cuts operating costs:
Differentiate your park by promoting high speeds and a consistent, high-quality service to improve occupancy rates and drive guest retention.
Fast, reliable WiFi supporting seamless streaming, gaming, remote working and to mitigate ‘rainy day frustration’.
Put the WiFi to work, with real-time marketing communications about park services, entertainment options, bar and restaurant bookings, and personalised promotions to boost sales and overall satisfaction.
Ask for real-time feedback when guests login to mitigate problems to improve their stay and reduce poor reviews, offering valuable insights for future park management and planning strategies.
45% of guests say they’ll pay extra for premium WiFi. This is money on the table! Monetise your network through tiered packages or premium services that generate new income streams.
Parks can integrate digital services - such as digital check-ins and digital keys, enable residents to connect smart home controls and provide a platform for activity reservations, saving management resources.
